Last updated: April 21, 2026

This Privacy Policy outlines how Ananta Commerce Private Limited (“Company”, “we”, “our”, or “us”) collects, uses, stores, and protects the personal and business information of users (“you”, “user”, “buyer”, or “seller”) who access and transact on our B2B platform ananntaa.com (“Platform”).

• Information We Collect

We collect the following types of data during registration and usage of the Platform:

1.1. Personal and Business Information:

• Business/Trade Name
• GST Number
• Contact Person Name
• Email Address
• Phone Number
• Business Address
• Photo of Shop or Business Premises

1.2. Transactional Data:

• Order history
• Payment details
• Invoice records

1.3. Technical Data:

• IP address
• Device type
• Browser information
• Location (based on IP)

• Purpose of Data Collection

The data is collected for the following purposes:

• User account creation and verification
• Order processing and communication
• Tax and invoice compliance
• Platform security and fraud detection
• Customer service and dispute resolution
• Legal and regulatory compliance

• Data Sharing and Disclosure

3.1. We may share your data with:

• Verified sellers and buyers for order fulfillment
• Payment gateways for processing transactions
• Logistics providers for shipment coordination
• Legal or government authorities as required by law

3.2. We do not sell your personal data to any third party.

• Data Protection and Security

4.1. We implement industry-standard security measures to protect your data, including encryption, firewalls, and access controls.

4.2. Users are responsible for maintaining the confidentiality of their login credentials.

• Cookies and Tracking

5.1. The Platform uses cookies to:

• Improve site functionality
• Analyse site usage and traffic patterns
• Personalize user experience

5.2. Users may disable cookies via their browser settings, though it may affect functionality.

• User Rights

6.1. Users have the right to:

• Access their data
• Update or correct personal information
• Request deletion of their account (subject to settlement of all dues)

6.2. Requests for data changes or deletion must be submitted via the support team.

• Data Retention

7.1. We retain user data for as long as necessary for:

• Legal compliance
• Dispute resolution
• Operational needs

7.2. Inactive accounts may be archived or deleted after [Insert Duration] months of inactivity.

• Policy Updates

8.1. This Privacy Policy may be updated periodically. Updated versions will be posted on this page with the effective date.

8.2. Continued use of the platform after updates constitutes user acceptance.

• Contact Information

For any queries related to data privacy or this policy, please contact: Ananta Commerce Private Limited
support@ananntaa.com